Privacy Policy

Last updated: 12/05/2026

1. Introduction

1.1. Welcome to Folk Objects, an offering of NielRay Ventures Private Limited (“Folk Objects”, “we”, “us”, or “our”). Folk Objects is a design-led home and lifestyle brand from India, offering Folk Objects-branded furniture, lighting, rugs, textiles, decor, tabletop, lifestyle objects, and related products for homes, villas, hospitality spaces, retail spaces, interior projects, and other residential or commercial environments.

1.2. We are committed to safeguarding the privacy and security of Personal Data shared with us by website visitors, customers, account holders, trade users, project enquirers, business partners, and other users interacting with our Website or digital interfaces. This Privacy Policy explains how we collect, use, store, disclose, transfer, and protect your Personal Data, and your rights in relation to such data.

1.3. This privacy policy (“Privacy Policy”) describes how Folk Objects collects and processes your Personal Data through your use of our website https://www.folkobjects.com/ (“Website”) and/or any other digital interface provided by Folk Objects, including account features, wishlists, enquiry forms, project forms, uploads, checkout flows, payment interfaces, customer support channels, and communication tools, collectively referred to as the “Platform”.

1.4. This Privacy Policy should be read together with our Terms of Use, Cookie Policy, Shipping and Delivery Policy, and Returns, Exchanges and Cancellation Policy [●], where applicable.

2. Definitions

2.1. “Applicable Laws” means all laws, statutes, rules, regulations, ordinances, and governmental orders applicable to the parties and the subject matter of this Privacy Policy, including the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025, the Consumer Protection Act, 2019, the Consumer Protection (E-Commerce) Rules, 2020, and such other laws as may apply based on the nature of the transaction, user, product, service, or jurisdiction.

2.2. “Customer” means any individual, company, organisation, institution, designer, architect, hospitality operator, developer, trade buyer, retailer, consumer, or other legal entity that accesses or uses the Platform to browse, enquire about, purchase, commission, or otherwise engage with Folk Objects products or services.

2.3. “Customer Data” means any data, documents, content, images, references, mood boards, project details, personal information, business information, specifications, drawings, addresses, billing details, payment-related information, or other information provided by or collected from a Customer in connection with the Platform, products, services, enquiries, orders, accounts, wishlists, or communications with Folk Objects.

2.4. “Personal Data” means any data about an individual who is identifiable by or in relation to such data.

2.5. “Services” means the functionalities and services provided by Folk Objects through or in connection with the Platform, including product browsing, catalogue access, account creation, wishlist creation, enquiry submission, project forms, mood board uploads, order processing, payments, delivery coordination, customer support, project assistance, product customisation discussions, marketing, analytics, and other related services.

2.6. “Third Parties” means third-party service providers, processors, platforms, tools, vendors, logistics partners, payment service providers, technology providers, analytics providers, advertising platforms, communication tools, professional advisers, regulators, and other persons or entities with whom Personal Data may be shared in accordance with this Privacy Policy.

2.7. “User”, “you” or “your” means any person who accesses or uses the Platform in any capacity, including Customers, visitors, account holders, trade users, project buyers, and consumers.

2.8. “User Content” means any content, information, material, images, mood boards, references, comments, files, design inputs, project briefs, room photographs, measurements, drawings, specifications, or other content uploaded, submitted, shared, or made available by you to Folk Objects through the Platform or otherwise.

2.9. All undefined terms used in this Privacy Policy shall have the meaning assigned to them in the Terms of Use.

3. Who We Are

3.1. This Privacy Policy applies to Folk Objects, an offering of NielRay Ventures Private Limited, a private limited company incorporated under the Companies Act, 2013, having corporate identity number U46901MH2024PTC435955 and registered office at C/O WeWork India Private Limited, Vaswani Chambers, Dr. AB RD, Worli Colony, Mumbai, Maharashtra, India, 400030.

3.2. Folk Objects offers design-led home and lifestyle products across categories including furniture, lighting, rugs, textiles, decor, tabletop, lifestyle objects, and related products. Users may browse our Website, create accounts, save wishlists, submit enquiries, fill contact or project forms, upload mood boards, communicate with us, and, where enabled, place orders and make payments.

3.3. In delivering our Services, we collect and process certain categories of data, including Personal Data from Users of our Platform. This Privacy Policy explains how we collect, use, share, transfer, retain, and protect this information in accordance with Applicable Laws.

3.4. At Folk Objects, we are committed to respecting your privacy, maintaining appropriate data protection standards, and being transparent about how your data is managed.

4. Our Contact Information

4.1. Any questions, comments, requests, or grievances regarding this Privacy Policy and/or the processing of your Personal Data should be addressed to:

Grievance Officer: Mr. Karn Bawari
Email: karn@this-is-folk.com

5. Scope of the Privacy Policy

5.1. This Privacy Policy applies to everyone who visits and/or uses our Platform, including website visitors, Customers, account holders, trade users, project enquirers, and other users.

5.2. This Privacy Policy does not extend to third-party websites, applications, plug-ins, tools, payment gateways, social media platforms, analytics providers, advertising platforms, or other services that may be accessed through links or integrations on our Platform. Such third-party services are governed by their own privacy policies and terms.

5.3. We follow this Privacy Policy in accordance with Applicable Laws. Where laws such as the European Union’s General Data Protection Regulation, the UK Data Protection Act, the California Consumer Privacy Act, or other national or regional data protection laws apply to a particular user, transaction, processing activity, or jurisdiction, we will comply with such laws to the extent applicable.

5.4. By using our Platform, you agree to comply with all Applicable Laws and regulations governing your use of our Platform. You further agree to adhere to our Terms of Use, which govern the permissible use of our Platform. You may access our Terms of Use here.

6. Personal Data We Collect from You

6.1. We may collect, use, store, and transfer different kinds of Personal Data about you, including the following:

6.1.1. Identity and Contact Data

(a) name.

(b) email address.

(d) billing address.

(e) shipping or delivery address.

(f) business or company name, where applicable.

(g) GST or tax details, where voluntarily provided or required for invoicing.

(h) role, designation, or professional details, where relevant for trade, project, or business enquiries.

6.1.2. Account and Profile Data

(a) username or account ID.

(b) login credentials.

(d) wishlist or saved product details.

(e) account preferences.

(f) enquiry history.

(g) order history.

(h) communication preferences.

6.1.3. Transaction and Order Data

(a) details of products browsed, enquired about, ordered, purchased, returned, exchanged, or cancelled.

(b) order value, invoice details, payment status, refund status, and transaction identifiers.

(d) payment method information, payment confirmation details, or payment identifiers. We do not intentionally store full card details, CVV, UPI PINs, or banking passwords.

6.1.4. Project, Enquiry and Uploaded Content Data

(a) mood boards.

(b) room images.

(d) design references.

(e) layout information.

(f) measurements.

(g) drawings or specifications.

(h) budget information.

(i) style preferences.

(j) product preferences.

(k) any other information you voluntarily submit through enquiry forms, project forms, uploads, WhatsApp, email, or other communication channels.

6.1.5. Communication Data

(a) messages, enquiries, requests, complaints, feedback, and support communications.

(b) WhatsApp messages or communication preferences, where you choose to communicate with us through WhatsApp.

(d) call notes or summaries, where maintained by us for customer support or order management.

6.1.6. Marketing and Preference Data

(a) marketing preferences.

(b) product interests.

(d) communication preferences.

(e) campaign interactions.

(f) responses to surveys, forms, events, or promotional communications.

6.1.7. Technical and Usage Data

(a) IP address.

(b) browser type and version.

(d) operating system.

(e) time zone setting and location.

(f) device identifiers.

(g) pages visited.

(h) products viewed.

(i) links clicked.

(j) time spent on the Website.

(k) referral source.

(l) session information.

(m) cookie identifiers.

(n) interaction data collected through analytics, pixels, tags, heatmaps, session recordings, or similar technologies.

6.2. We do not intentionally collect Personal Data from children or individuals under the age of eighteen (18). If we learn that such information has been collected without appropriate consent, we will take steps to delete it.

6.3. We also collect, use, and share aggregated or de-identified insights for analytics, reporting, research, benchmarking, and business purposes. Aggregated or de-identified information cannot reasonably be used to identify any individual and is not treated as Personal Data under this Privacy Policy.

7. How We Collect Your Personal Data

7.1. We use different methods to collect Personal Data from and about you, including through:

(a) Direct interaction: Information provided directly by you, such as when you create an account, save a wishlist, submit an enquiry, upload a mood board, fill a project form, place an order, make a payment, sign up for email communication, contact us, attend our events, participate in surveys, or communicate with us through email, WhatsApp, phone, forms, or other channels.

(b) Automated technologies or interactions: Technical and usage data collected when you interact with our Platform, including through cookies, pixels, tags, analytics tools, heatmaps, session recording tools, server logs, device information, browser information, operating system, IP address, and other tracking technologies.

(c) Third parties or publicly available sources: Personal Data received from service providers, payment service providers, logistics partners, analytics providers, advertising platforms, marketing and sales platforms, customer support tools, social media platforms, referrals, professional contacts, or publicly available sources.

8. Grounds for Collecting Your Personal Data

8.1. We will only collect and use your Personal Data where permitted under Applicable Laws. We will most commonly collect and use your Personal Data:

(a) when you give us consent to do so;

(b) when processing is necessary to provide the Platform, products, Services, account features, enquiries, orders, payments, delivery, customer support, or other services requested by you;

(d) when processing is necessary for legitimate business purposes permitted by Applicable Laws, including improving our Platform, preventing fraud, securing our systems, responding to enquiries, maintaining business records, marketing our products and services, or enforcing our rights;

(e) for any other lawful purpose permitted under Applicable Laws.

9. Purposes for Which We Collect Your Personal Data

9.1. We may collect and process your Personal Data for the following purposes:

(a) to register you as a visitor, account holder, Customer, trade user, or project enquirer;

(b) to enable account creation, login, saved addresses, wishlists, enquiries, project forms, uploads, cart, checkout, payments, and order management;

(d) to respond to your enquiries, requests, complaints, feedback, or support needs;

(e) to process quotations, estimates, invoices, orders, payments, refunds, returns, exchanges, cancellations, delivery, and fulfilment;

(f) to coordinate shipping, delivery, installation, customer receiving, logistics, and related services;

(g) to understand your product preferences, project requirements, style preferences, and customer needs;

(h) to update, improve, and enhance the Platform, products, Services, customer experience, and website functionality;

(i) to develop new features, functionality, products, collections, content, and Services;

(j) to provide technical support, secure the Platform, detect and prevent fraud, abuse, unauthorised access, security risks, outages, and operational issues;

(k) to generate analytics, business reports, product insights, Website performance insights, customer behaviour insights, and marketing performance reports;

(l) to market our products, Services, collections, events, launches, offers, and content to you, where permitted by Applicable Laws;

(m) to personalise your Website experience and show relevant products, content, recommendations, advertisements, or communications;

(n) to send administrative communications, confirmations, invoices, technical notices, policy updates, security alerts, service messages, and order-related communications;

(o) to facilitate connections with third-party platforms or services, such as payment gateways, logistics providers, website tools, communication platforms, analytics tools, marketing tools, or cloud services;

(p) to enforce our agreements, Terms of Use, policies, rights, and remedies;

(q) to resolve disputes, investigate complaints, and protect our business interests and the rights of Users or third parties;

(r) to comply with legal, regulatory, tax, accounting, reporting, law enforcement, or contractual obligations;

(s) for any other purpose with your consent.

10. Accuracy of Personal Data

10.1. You are responsible for ensuring that the Personal Data you provide to us is accurate, complete, and up to date.

10.2. We will not be liable for any issues, delays, failed deliveries, incorrect invoices, missed communications, or losses arising from inaccurate, incomplete, outdated, or unauthorised information provided by you.

11. Change in Purpose

11.1. We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another purpose that is compatible with the original purpose or permitted under Applicable Laws.

11.2. If we need to use your Personal Data for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so, where required under Applicable Laws.

11.3. We may process your Personal Data without your consent or knowledge where this is required or permitted by Applicable Laws.

12. Data Sharing

12.1. We may share your Personal Data with the parties set out below in limited circumstances:

(a) our affiliates, group companies, directors, officers, employees, consultants, contractors, and authorised personnel, to provide our products, Services, customer support, business operations, and internal administration;

(b) website, hosting, cloud, IT infrastructure, cybersecurity, database, backup, and technical service providers;

(c) Shopify, website applications, plug-ins, account tools, checkout tools, and other e-commerce infrastructure providers;

(d) payment gateways, banks, card networks, UPI providers, wallets, payment processors, and fraud-prevention tools;

(e) logistics partners, courier companies, warehousing partners, delivery partners, installation partners, and shipping service providers;

(f) analytics providers, advertising networks, marketing platforms, retargeting platforms, email marketing tools, CRM tools, customer support tools, heatmap providers, session recording tools, and communication tools;

(g) WhatsApp, social media platforms, and messaging tools where you choose to interact with us through such channels;

(h) professional advisers including lawyers, bankers, auditors, accountants, consultants, and insurers;

(i) government bodies, regulators, law enforcement agencies, courts, tribunals, and other authorities where required under Applicable Laws or legal process;

(j) third parties to whom we may sell, transfer, merge, restructure, or assign parts of our business or assets, subject to Applicable Laws;

(k) third parties where disclosure is reasonably necessary to comply with Applicable Laws, respond to lawful requests, enforce our agreements or policies, investigate fraud, prevent security threats, or protect the rights, property, or safety of Folk Objects, Users, or others;

(l) third parties for analytical, research, reporting, benchmarking, or business purposes, where the information is aggregated or de-identified and cannot reasonably be used to identify you.

12.2. We require third parties who process Personal Data on our behalf to respect the security of your Personal Data and process it in accordance with Applicable Laws and our instructions.

12.3. We do not sell your Personal Data. We do not permit third-party service providers to use your Personal Data for their own independent purposes unless you have separately consented to such use or such use is permitted under their own terms and Applicable Laws.

13. Children’s Privacy

13.1. Our Platform is intended for use by individuals who are at least eighteen (18) years of age or older.

13.2. We do not knowingly collect Personal Data from children, i.e. individuals under the age of eighteen (18) years.

13.3. If you believe that we have inadvertently collected Personal Data from a child, please contact us immediately at hello@folkobjects.com, and we will take reasonable steps to delete such information from our records.

14. Storage and Retention of Your Data

14.1. Personal Data provided by you may be stored on secure servers controlled by us or by our trusted service providers. These servers may be located in India or in other jurisdictions, depending on the service provider, technical infrastructure, and Applicable Laws.

14.2. We may use third-party processors, cloud providers, website platforms, payment tools, communication tools, analytics tools, and other service providers to store or process Personal Data collected from you.

14.3. Folk Objects treats Personal Data it receives from you as confidential and uses it only in accordance with this Privacy Policy.

14.4. We take appropriate technical and organisational measures designed to protect Personal Data from unauthorised access, use, disclosure, alteration, loss, theft, misuse, accidental destruction, or unlawful processing.

14.5. However, transmission of data over the internet is not completely secure, and we cannot guarantee absolute security of your information. You are also responsible for maintaining the privacy and security of your account credentials and devices.

14.6. You should notify us immediately of any unauthorised use of your account or suspected security incident by emailing hello@folkobjects.com.

14.7. We will retain your Personal Data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including for legal, regulatory, tax, accounting, reporting, audit, warranty, customer support, fraud-prevention, dispute-resolution, and business record purposes.

14.8. We may retain your Personal Data for a longer period in the event of a complaint, dispute, claim, investigation, litigation, regulatory enquiry, or where we reasonably believe there is a prospect of litigation or legal requirement in respect of our relationship with you.

14.9. We determine the appropriate retention period by considering the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure, the purposes for which we process it, whether those purposes can be achieved through other means, and applicable legal, regulatory, tax, accounting, and operational requirements.

14.10. We may anonymise or de-identify your Personal Data so that it can no longer be associated with you. We may use such anonymised or de-identified information indefinitely without further notice to you.

15. Transfer of Data

15.1. Some of our third-party service providers, processors, platforms, or tools may be based in jurisdictions outside India. Accordingly, processing of your Personal Data may involve transfer of Personal Data to other jurisdictions.

15.2. Where we transfer Personal Data outside India, we will take steps required under Applicable Laws to ensure that such transfers are lawful and subject to appropriate safeguards.

15.3. Where laws such as the European Union’s General Data Protection Regulation, the UK Data Protection Act, the California Consumer Privacy Act, or other regional data protection laws apply, we will comply with such requirements to the extent applicable.

15.4. Please contact us at hello@folkobjects.com if you want further information on the safeguards we implement when transferring Personal Data to other jurisdictions.

16. Your Legal Rights

16.1. Subject to Applicable Laws, you may have the following rights in relation to your Personal Data:

(a) Right to access information: You may ask us for information about the Personal Data we hold about you, the purpose of processing, the categories of Personal Data processed, and the persons or entities with whom such data has been shared, where applicable.

(b) Right to correction, completion, and updating: You may ask us to correct inaccurate Personal Data, complete incomplete Personal Data, or update outdated Personal Data.

(c) Right to erasure: You may ask us to delete your Personal Data, subject to retention required or permitted under Applicable Laws, contractual obligations, dispute resolution, fraud prevention, tax, accounting, legal, or regulatory requirements.

(d) Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time. Withdrawal of consent will not affect processing carried out before such withdrawal. If you withdraw consent, we may be unable to provide certain products, Services, Platform features, communications, or support.

(e) Right to grievance redressal: You have the right to raise a grievance if you believe we have violated your privacy rights.

(f) Right to nominate: Where applicable under Indian data protection law, you may have the right to nominate another individual to exercise your rights in the event of death or incapacity.

(g) Other rights under Applicable Laws: Depending on your jurisdiction, you may have additional rights such as objection, restriction, portability, opt-out of certain processing, or complaint rights before a supervisory authority.

16.2. If you wish to withdraw your consent or exercise any of your rights, please contact us at hello@folkobjects.com.

16.3. We may need to request specific information from you to verify your identity before responding to your request. This is a security measure to ensure that Personal Data is not disclosed to a person who has no right to receive it.

16.4. We may also contact you to ask for further information in relation to your request.

16.5. We will respond to rights requests within timelines required under Applicable Laws.

17. Right to Complain to the Relevant Data Protection Authority

17.1. You may have the right to make a complaint to the relevant data protection authority or supervisory authority in your jurisdiction, where such right is available under Applicable Laws.

17.2. We encourage you to first contact us at hello@folkobjects.com so that we can attempt to address your concern.

18. Cookies and Similar Technologies

18.1. Our Platform uses cookies and similar technologies, including pixels, tags, scripts, analytics tools, heatmaps, session recordings, and advertising technologies.

18.2. These technologies may be used to operate the Website, remember preferences, enable account and wishlist features, support enquiries and checkout, analyse traffic, improve performance, understand user behaviour, personalise content, and support relevant marketing.

18.3. For more information, please read our Cookie Policy.

19. Marketing Communications

19.1. We may use your Personal Data to send you updates, newsletters, product launches, collection previews, event invitations, offers, marketing communications, or other content relating to Folk Objects, where permitted under Applicable Laws.

19.2. You may opt out of receiving marketing communications by using the unsubscribe link in our emails or by contacting us at hello@folkobjects.com.

19.3. Even if you opt out of marketing communications, we may still send you non-marketing communications, including order confirmations, invoices, payment updates, delivery updates, policy updates, security alerts, account notices, and customer support messages.

20. External Links

20.1. Our Platform may include links to third-party websites, plug-ins, applications, social media pages, payment gateways, WhatsApp, advertising platforms, analytics tools, and other third-party services.

20.2. Clicking on those links or enabling those connections may allow third parties to collect or share Personal Data about you.

20.3. We do not control these third-party websites, platforms, or tools and are not responsible for their privacy practices, security practices, or content.

20.4. When you leave our Platform or use third-party services, we encourage you to read the privacy policy of every website, platform, or service you visit.

21. Refusal to Provide Personal Data

21.1. Where we need to collect Personal Data under Applicable Laws, under the terms of a contract, or in order to provide products, Services, account features, enquiries, checkout, payments, delivery, customer support, or other Platform functionality, and you fail to provide such Personal Data when requested, we may not be able to provide the relevant products, Services, functionality, or support.

21.2. In such cases, we may be unable to process your enquiry, create your account, save your wishlist, process your order, complete payment, arrange delivery, issue invoices, or respond to your request.

22. Third-Party Integrations and Tools

22.1. Our Platform may integrate or connect with third-party tools, applications, and services, including website platforms, Shopify apps, payment processors, logistics providers, analytics platforms, advertising platforms, customer support tools, email marketing tools, WhatsApp, social media platforms, heatmap tools, session recording tools, cloud services, and other technology providers.

22.2. Where you use, access, or interact with such third-party services, your interactions may be governed by the respective provider’s terms and privacy policies.

22.3. We are not responsible for the privacy, security, or operational practices of such third-party providers and recommend that you review their policies before engaging with them.

23. Dispute Resolution

23.1. In the event of any dispute arising out of or in connection with this Privacy Policy, including disputes relating to the interpretation, breach, or enforcement of this Privacy Policy, such dispute shall be resolved in conjunction with the procedures and dispute resolution mechanisms set forth in our Terms of Use.

24. Revisions to this Privacy Policy

24.1. We may update this Privacy Policy from time to time to reflect changes in our Platform, products, Services, business operations, technology tools, legal requirements, or data processing practices.

24.2. We will post the updated Privacy Policy on this page and update the “Last updated” date.

24.3. Where required under Applicable Laws, or where we consider a change to be material, we may take reasonable steps to notify you.

24.4. We encourage you to review this Privacy Policy periodically.

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